Catalyst Event
Snap Inc (SNAP) · Other
From KEDI Global Generative AI Index (KGGAI)
4/28/2026, 12:00:00 AM
Launched 'AI Sponsored Snaps,' a new conversational ad format allowing users to interact with brand AI agents in the Chat tab. Low importance reflects the incremental nature of this product update.
Korean Translation
사용자가 채팅 탭에서 브랜드의 AI 에이전트와 상호작용할 수 있는 새로운 대화형 광고 포맷 'AI 스폰서드 스냅'을 출시함. 제품 업데이트의 점진적인 성격을 고려하여 중요도를 'Low'로 설정함.
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